It is a sobering thought that the simple act of shopping somewhere, can be causing horrendous slaughters somewhere else.
Sadly, Vietnam no longer has any rhinos. The last one was illegally killed for its horn. Only very rich people can afford rhino horn. They may believe the myth of medicinal benefits, or that it gives them social status. Actually, it’s just keratin, like finger nails.
Vietnam and China are two of the main markets for rhino horn, and this consumer demand means that in Africa the killing of rhinos goes on, with thousands of these magnificent animals being poached towards extinction.
This campaign features Vietnamese cultural concepts of “Chí” (“Strength of Will”) and “Vượng từ Chí, Lụi vì sừng” (“Gain prosperity through inner strength – Invite hardship using rhino horn”) to change habits and false perceptions. Success, masculinity and good fortune come from inner strength of character, not externally from rhino horn.
Although it is encouraging to see South Africa’s poaching levels fall slightly, poaching losses are still extremely high. 1,175 rhinos were poached in South Africa during 2015, a slight decrease on the previous year when a record 1,215 rhinos were illegally killed.
you are welcome to attend the
World Rhino Day events: